Introducing the New RadioShack

RadioShack (NYSE: RSH) is a leading national retailer of innovative technology products and services, as well as products related to personal and home technology and power supply needs. RadioShack offers consumers products and services from leading national brands, exclusive private brands and major wireless carriers, all within a comfortable and convenient shopping environment. 

Today’s RadioShack is dedicated to reinvigorating stores, revamping product assortment and repositioning the brand. With a refined product mix, enhanced in-store experience and expert associates, the new RadioShack is the neighborhood technology resource, equipping consumers with the right product and know-how based on their needs. RadioShack continues to make significant strides in all five areas of our turnaround plan — most visibly through our new brand, updated stores and new product assortment.

In 2013, the company made improvements to nearly all U.S. company-owned stores. This includes more than 100 concept and brand statement stores, which feature bright, completely redesigned interiors and the new exterior signage featuring the company’s new look, incorporating interactive areas designed to help shoppers improve their technology profile. The company also completed a major reset of 2,000 locations with brighter, updated interiors including new paint and merchandising. All stores completed a product refresh during the same period, creating a cleaner shopping environment and making room for must-have products. All of these improvements underscore the company’s strides toward reinvigorating our stores, revamping our product assortment and repositioning the brand.

The company continues to focus on international and non-traditional retail expansion through our Franchise and Retail Services organization. In addition to corporate stores in the U.S. and Mexico, the company operates approximately 1200 domestic and global locations through franchise and distribution agreements. This includes the first international concept store, which opened in Kuala Lumpur, Malaysia, at the end of October 2013. A partnership with the National Association of College Stores (NACS) resulted in opening stores-within-a-store at more than a dozen college bookstores.

Our Network

4,000+ company-operated stores in U.S. and Mexico
1,200 dealer and other outlets worldwide

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Do It Together

As the neighborhood technology resource, RadioShack enables consumers to find the products they need to connect and power their lives. Through our "It Can Be Done, When We Do It Together" brand positioning, RadioShack is inviting customers to collaborate with our expert associates to discover the unlimited possibilities of technology, while experiencing our new interactive store environments. Do It Together (DIT) permeates our stores and home office, motivating our associates to serve the consumers�needs.

Learn more about the new RadioShack

To read the full news release, please visit the Press Center